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jamesgang creative musings about marketing, pr and what are you talking about itIABC’s Cafe2Go presents episode #5 of CW Radio, a monthly podcast featuring interviews with authors from IABC’s Communication World magazine and CW Bulletin e-newsletter. In this episode, Vice President of Publishing Natasha Nicholson interviews Daria Steigman.
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A timely topic during National Emergency Preparedness Month, disasters do happen in western NC, and they aren’t always obvious. A flu pandemic could cause schools and businesses to close, and disrupt everyone’s way of life. A hurricane can hit our state and cause flooding, or hit a thousand miles away and cause a gas shortage that lasts for weeks.
In creating a marketing and branding strategy, how we interpret your story, and what components we choose will build an audience, define your market, increase your sales. Distilling complex ideas and concepts into marketing communications means approaching every project with the first question: What is your story?
There is no magic marketing bullet.
I’ve been involved in marketing and communications since 1982. And the one thing I’ve learned is there isn’t one magic marketing bullet.
Hired as an independent creative director and copywriter, my goal was to help to rebrand this 25+ year-old graphic and web design company. The agency had built a strong print and point-of-purchase portfolio but was also moving into the 21st century with more website design. In addition, I had been hired to help craft an [...]