9 Ways To Improve the SEO of Every Website You Design.

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Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.

When developing a press release, I try to incorporate at least Five out of Seven of  the traits that are outlined in the article. One that I leave out is based on budget; the other the goal of the release. Here are the 5:

1. One link in one form or another in the body of the release.

2. Emphasis on key points in the release via special formatting.

3. A subheadline.

4. Encourage sharing on social media

5. Special characters in the headline.

The two that are missing are:
1. The company name in the headline: It sort of depends on where the brand fits in the scheme of things.  After establishing the company branding, sometimes it’s better to focus totally on the message and support the company branding throughout the release.

2. A photo or video included: There are totally dependent upon the client’s budget as they almost always add some cost in distribution. However, these costs also vary widely, and there are many ways to get the message distributed within budgetary concerns.
If you need effective messaging, please give me a call.

Seven Traits of Highly Effective Press Releases « BusinessWired – Business Wire Blog.

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Check it out.

Designing A Website That Works.

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As a copywriter, creative director, public relations director. As an employee or consultant.

Interactive/Web/Agency
- Synergy Point Interactive, Asheville, NC
- Tim Kenney Marketing, Bethesda, MD

Financial, Business and Management/B2B
- NACHA (Direct Deposit/Direct Payment), Washington, DC
- WatershedAssociates.com
- investEd®
- FlavorX
- Simon and Simon Resources
- Rieger Imaging, Clarksburg, MD
- Sharemedia, Rockville, MD
- Clary Hood

Arts and Museums
- Smithsonian Institution Freer and Sackler Galleries of Art, DC
- Smithsonian Institution National Museum of American History, DC
- Smithsonian Institution, DC
- Cultural Alliance of Greater Washington
- Torpedo Factory Art Center, Alexandria, VA
- Charles Darwin Foundation/Galapagos.org
- A Kiss From Alexander
- License to Bash satirical revue
- Folgers Shakespeare Library

Automotive
- National Automobile Auction Association, Frederick, MD
- Sunset Chevrolet, Sarasota, FL

Health, Food and Neutraceuticals
- Manatee Glens Corporation, Bradenton, FL
- Clozaril^®
- Sarasota Memorial Hospital
- Butter Buds^®
- Sweet n’Low^®
- Chromium Information Bureau

Real Estate
- Preserve at Misty Creek, Sarasota, FL
- Cedars Tennis Resort of Longboat Key, FL
- Arvida Corporation, Longboat Key, FL
- Harbor Oaks, Longboat Key, FL
- Arvida Real Estate Commercial, Sarasota, FL
- Buyerside® Real Estate Services, Sarasota, FL

Travel and Hospitality
-  Horsefeathers Restaurant, Sarasota, FL
-  Manatee Civic Center, Bradenton, FL
-  Buyerside® Real Estate Services, Sarasota, FL
-  Hyatt Sarasota

Consumer
- Stephan’s Furniture, Sarasota, FL
- Beall’s^® Florida Bradenton, FL
- Sarasota Main Plaza
- Sarasota Square Mall
- Helmsman Marine, Sarasota FL

Pro Bono/Not-For-Profit/Fundraising

- AAF-Asheville
- PRAWNC
- Youth OutRight
- Manatee Council on Aging
- South Florida Museum
- Sarasota AIDS Support
- Alexander’s Ford at the Nature Preserve
- Asheville Humane Society (through AAF Asheville)

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Everyone’s being more careful about how they spend their money these days and travel is no exception. Even those with higher discretionary incomes are feeling the pinch.  Here are some tips from Synergy Point, an award-winning travel and tourism web design firm, to make it easier for visitors to find you and to keep them coming back:

1)   Lodging, Dining and Events. First, the obvious: Visitors to your site will want to see what lodgings are available, the restaurants and attractions in your area. But, you also need to first get them to your website and that’s where keywords and a description are important. For example, to promote Chimney Rock Park, their description includes “a 1000-acre scenic attraction,” and “North Carolina,” “mountains,“ “hiking” with keywords such as “Western North Carolina,” “Chimney Rock,” and even “Rhododendrons,” which are particularly colorful in the spring. Both description and keywords are a must for site rankings.

2)   E-Newsletter – You want to keep visitors abreast of what’s going on and that includes specials and promotions. Remember, even if they choose a different destination this go ‘round, you’re reminding them of all the wonderful reasons you should be on their list for next time.

3)   E-Commerce – If you’re a hotel, a real estate/vacation rental agency or a chamber recommending “places to stay,” it’s a good idea to have a way visitors can make reservations or purchases, or check out package details, without leaving the site. At the very least, use a pop-up window so navigating back to the original site or home page is simple.

4)   A good content management system – Managing all the content, especially if you are working with a large chamber or group, can be daunting. Melinda Massey Young, Director at Polk County, NC Tourism, uses the Synergy Point SiteManager™, a turbocharged content management system built specifically for tourism and travel.  The Polk County website, “First Peak of the Blue Ridge,” recently won Synergy Point its 6^th award in a row from a regional public relations association.

Reasons Young sited for using the system, to keep visitors coming back and the content fresh, is the systems “ease of use.” Synergy Point SiteManager™ is miles ahead of CMS, providing seamless integration of news, events, images, video and points of interest and maps. It even helps with e-marketing and leads. Plus, the system offers advanced database-driven technology and custom-class components at off-the-shelf prices, all made friendly with WYSIYG.  And finally:

5)   Maps. There was a time when you could stop at the gas station, and while a guy came out and filled your tank and cleaned the windshield, you could go in and get yourself a free map with great, helpful information in it. Well, that era may be gone, but now there are simple solutions for getting interactive maps into your website. Make it easy for your visitors to find all your area has to offer and they’ll keep coming back to your destination – and your website – for more.

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• Headlines
• Web content
• Contributing brand strategist and copywriter
• Creative direction

Mercury Creative Group

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