A heart-warming piece from CBS Assignment America, less than 3 minutes long, that also brings well-deserved awareness to The Elephant Sanctuary in Tennessee, and Founders Carol and Scott Buckley.Read More
Harrah’s Cherokee Casino presented a “REGRAND OPENING,” March 22, 2013. As part of the press conference, there was a demonstration at the Chef’s Stage, a new concept for buffet dining at the Resort.
This is a p.r. video featuring the Food Presentation.
Harrah’s Casino Grand Opening Press Conference
From MASHABLE :
Let’s take a look at 15 of the most memorable social media mistakes of 2011. We’ve dug up everything from GoDaddy‘s elephant shooting video to @Qwikster‘s smoking Elmo. Curious about the rest? Flip through the gallery and add your commentary below.
What buzzwords would you like to see vanished from the lexicon?Read More
Though this is an article about investing in Facebook when the IPO eventually launches, it is a good perspective on how Facebook has positioned itself to become a “virtual marketing world.” As a marketer, it is important to also understand how Facebook will effect everything that is done in creating advertising and public relations campaigns as we move forward.
Excellent tips on integrating a social media plan with an overall strategy.
Often I find that the strategy is overlooked. Please let me help you in creating it! A retainer usually can cover this stage, or we can build it into the project. But, don’t skip it. Tactics and “one-offs” aren’t going to help you with your brand, if you don’t integrate the entire strategy!
Just a fun clip of the excitement of the final night performance of “PRIME RIBBING: A Newsical Revue,” which ran May 31 through June 18th in Asheville NC. I worked with them in doing their collateral materials, Artist Susan Meyer created the cow for me, and Jamesgang produced the poster and program book. We also helped get the word out with creating a Facebook page, posting weekly and sending out Tweets to some of Asheville’s best bloggers, such as AskAsheville, Ashevegas, BlogAsheville and others. All great fun.
This is a youtube video from Air New Zealand that cleverly was produced. I’m sure that the people on board actually watch the video as it is incredibly entertaining.
Plus, it already has had over 625,000 views on YouTube, so it is also a great ad for Air New Zealand, and the Rugby teams.
Thanks to a colleague for sharing this invaluable information! Great ways to make simple improvements with SEO. Some is fairly obvious, like keywords and updating content, but other ideas are a little less intuitive.
A good refresher, too, for anyone working with folks to help them increase webs presence. I have to do some of this myself!!!
For those of you out there trying to find low cost ways to track your brand’s presence in social media, this article outlines the Social Marketing Hub.
It’s $2000 for the lowest subscription plan, but that isn’t bad if you’ve got some major campaigns going on marketing your product.
Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times
My “Letter to the Editor” in the Asheville Times today. Anyone not familiar with what’s going on: Asheville is a city being considered for 1gb broadband from Google. This site, GoogleFiber.com was created, “unofficially,” by someone to create a horserace online. People voted for a month.
The voted ended. Then, suddenly, another round of voting? Why, some of us asked?
In the meantime, a Letter to the Editor pops up telling people to continue to vote. So, I did a little research and discovered this info:
The information shared here through BusinessWire is straightforward and simple.
Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.
When developing a press release, I try to incorporate at least Five out of Seven of the traits that are outlined in the article. One that I leave out is based on budget; the other the goal of the release. Here are the 5:
1. One link in one form or another in the body of the release.
2. Emphasis on key points in the release via special formatting.
3. A subheadline.
4. Encourage sharing on social media
5. Special characters in the headline.
The two that are missing are:
1. The company name in the headline: It sort of depends on where the brand fits in the scheme of things. After establishing the company branding, sometimes it’s better to focus totally on the message and support the company branding throughout the release.
2. A photo or video included: There are totally dependent upon the client’s budget as they almost always add some cost in distribution. However, these costs also vary widely, and there are many ways to get the message distributed within budgetary concerns.
If you need effective messaging, please give me a call.
The best part of sharing this story, is that I posted the story of Facebook “leaking” privacy information – on Facebook. You have to love it!
Good article on earned vs paid exposure and how the great divide is narrowing.
This is very interesting. Unfortunately, it focuses on companies that actually have budgets (there is a mention in point #3 about “a meager budget of $15,000” for one particular twitter campaign. In Asheville, that would be expected to produce a logo, positioning statement, branding campaign, six months of facebook, tw itter blogging, brochures, feature articles and news releases. Oh, and a website with e-commerce.
Good points in this article. They can be applied on a smaller scale, but on the same hand, there needs to be realistic expectations when budgets of “$15,000” are non considered meager, but exorbitant.
Yesterday a number of our crack, ace, super social media guru blogger experts when all a-twitter announcing that Google had chosen Asheville in its “google fiber initiative,” linking to the blog announcing the win, and giving themselves whooo-hooos and high fives.
I did a quick search in Google, under “google fiber initiative,” (10 sec) and saw a WP story dated 3/29 stating the selection would happen sometime in the Fall (took 60 sec to peruse). April Fools! And yet, I was watching this start to go viral. A perfect example of the “journalistic” technique of expert “bloggers.” Perhaps the question is not whether they think they are journalists, but why? I know pop culture is allowing people such as Glenn Beck or Rush Limbaugh to define themselves as such – though they are actually just entertainers paid to incite, demean and espouse rhetoric – but, before we call bloggers journalists, or they call themselves that, let’s ask them what they use for source material. Their friends tweets?
At least it wasn’t Swiftboating. Now THAT was journalism!
PS I’m still waiting to see the “Mea Culpas” from the bloggers on the April Fool’s joke.
What they didn’t know, and never could’ve predicted, was that the Web would also transform itself into an enormous, never-ending high school reunion (See also: hell).- from the article, “What has the Internet done to us?”Read More
A very good article that helps tone down the social media hysteria. Well, at least turns it down a notch.