Tag Archives: social media

Manage Your Brand’s Social Media Presence with One App

For those of you out there trying to find low cost ways to track your brand’s presence in social media, this article outlines the Social Marketing Hub.
It’s $2000 for the lowest subscription plan, but that isn’t bad if you’ve got some major campaigns going on marketing your product.
Manage Your Brand’s Social Media Presence with One [...]

Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times

My “Letter to the Editor” in the Asheville Times today. Anyone not familiar with what’s going on: Asheville is a city being considered for 1gb broadband from Google. This site, GoogleFiber.com was created, “unofficially,” by someone to create a horserace online. People voted for a month.
The voted ended. Then, suddenly, another round of voting? Why, [...]

Seven Traits of Highly Effective Press Releases « BusinessWired

The information shared here through BusinessWire is straightforward and simple.
Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.
When developing a press release, I try to incorporate at least Five out of Seven of  the traits that are outlined in the article. One that [...]

Facebook, MySpace Confront Privacy Loophole – WSJ.com

The best part of sharing this story, is that I posted the story of Facebook “leaking” privacy information – on Facebook. You have to love it!
Facebook, MySpace Confront Privacy Loophole – WSJ.com.

Traditional Ads Yield Social Traction

Good article on earned vs paid exposure and how the great divide is narrowing.
American Advertising Federation AAF Group News | LinkedIn.

21 Twitter Tips From Socially-Savvy Companies | Fast Company

This is very interesting. Unfortunately, it focuses on companies that actually have budgets (there is a mention in point #3 about “a meager budget of $15,000″ for one particular twitter campaign. In Asheville, that would be expected to produce a logo, positioning statement, branding campaign, six months of facebook, tw [...]

Study: 52 Percent Of Bloggers Consider Themselves Journalists

Yesterday a number of our crack, ace, super social media guru blogger experts when all a-twitter announcing that Google had chosen Asheville in its “google fiber initiative,” linking to the blog announcing the win, and giving themselves whooo-hooos and high fives.
I did a quick search in Google, under “google fiber initiative,” (10 [...]

The 10 Stages of Social Media Business Integration

The 10 Stages of Social Media Business Integration.

We’re Googling Ourselves Stupid – Salon.com

What they didn’t know, and never could’ve predicted, was that the Web would also transform itself into an enormous, never-ending high school reunion (See also: hell).- from the article, “What has the Internet done to us?”

How to Build Conversations in Social Media Using the 3 P’s

How to Build Conversations in Social Media Using the 3 P’s.

5 Social Media Myths | Digital Tonto

A very good article that helps tone down the social media hysteria. Well, at least turns it down a notch.
5 Social Media Myths | Digital Tonto.

Facebook’s Great Betrayal

Quite a bit of info flying about regarding the PRIVACY changes with Facebook, how this is a turning point in social networking and media, what the heck is going on?
Good to start following some of this information. What is sort of funny is that you can post via facebook all the controversy surrounding them.
Apparently, one [...]