This is a very good article on all those necessary components that make a website findable.
Chris has been working in the field for many years in Asheville, and has a great handle on what works, and what doesn’t.
Check it out.
Designing A Website That Works.
This list represents just some of the clients for which I have created marketing communications, as an independent, an employee or freelance
Interestingly, this article exposes a recent poll that asked, “Is Social Media Working for Small Business….” and more than three quarters of the respondents didn’t feel it was expanding their business.
So, how does this fit with the constant barrage of emails, newsletters, seminars, teleseminars, discussion offers I get every day to hear all the wonders [...]
Collaborating on the launch of this new agency in the Asheville area.
Headlines
Web content
Contributing brand strategist and copywriter
Creative direction
Mercury Creative Group
Business writing and communication | Brand Strategy | Identity | Print | Web | Radio | Integrated communications | Public Relations | All this marketing stuff
Distilling complex ideas and concepts into marketing communications means approaching every project with an open mind.
I’m a right brain person. I don’t do lists very well. My outlines are usually very organic. And, as a non-linear person, I tend to look at the big picture, then work backwards.
Yes, I can create great headlines, catchy slogans, motivating positioning statements, insightful copywriting and humorous radio commercials. I’ve directed graphic designers to create award-winning web and print. And, often we start with a picture and build the copy around it.
But I also believe that the best way to approach your potential customer is by building a marketing program that positions your product or service as the one your customers choose, not the one they are manipulated into wanting. Of course, that’s where my left brain kicks in with budgets, outlines and plans.
We want to build an emotional connection to your organization, your product, your service. That is what builds a brand.
AAF Asheville
PRAWNC
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