Jamesgang Creative

First, we have to decide what the story is.
Then, you share what the budget is. Or, we create one together with a budget in mind.

• Are we marketing locally, regionally or nationally?
• Newspaper? Radio? Television?
• Special event promotion, trade show booth
• Webinars
• SEO
• Pay-per-click
• YouTube®

Thirdly, whether you need to roll out a campaign.

• Do you have the budget to do everything all at once?
• Can you budget for 3, 6 or 12 months for a marketing strategy?
• Do you just need a website or new logo?

Fourth, based on the budget we figure out what we medium we can use ie events, promotion, social networking, social marketing.

• How are you getting eyeballs to your website?
• Do you need to create buzz about your product?
• Is there a cross-promotion you are missing? How about partnering with another company or service?
• Can you partner with a profit/not-for-profit to better involve the public?

Then, we build the campaign and launch it.
Then, we evaluate it.

Building a brand
Effectively marketing your company or organization requires communications integrating your corporate identity with your message, educating your audiences and building employees as “brand enthusiasts.” Public relations and marketing efforts should function as part of the whole, evaluating public attitudes and the marketplace, with execution to earn public understanding and acceptance.

Due to budget constraints, often the business will be concerned they can’t afford to be integrating their message. Even with a rollout campaign, even if you are just doing a few things at first – a newsletter, website or brochure – they all need to have the same “look and feel.”

Being consistent
No matter what the medium, the message must always be the same.

It’s all public relations. Here’s why.
Public relations is often considered to be marginal, or worse – an occasional news release distributed to local newspapers when someone is promoted or resigns. And, under “What we do”  you’ll find traditional public relations tactics such as news releases, promotions, special events, webinars. All valid marketing communication tools.

But, whether you use Advertising, Twittering, publicity, event sponsorship, or a guy standing on the street corner flipping a sign stating “70% off clearance going on now” – It’s all public relations.

It’s your business, how people perceive your company, what you do. It’s your story.

Public Relations is the strategy. Advertising is a tactic.