Tip Sheet: Five Steps to Aligning Strategy With Social Media :: PR News
Excellent tips on integrating a social media plan with an overall strategy.
Often I find that the strategy is overlooked. Please let me help you in creating it! A retainer usually can cover this stage, or we can build it into the project. But, don’t skip it. Tactics and “one-offs” aren’t going to help you with your brand, if you don’t integrate the entire strategy!