“Whatever Your Mood” for SouthPort Restaurant, Siesta Key Florida

This award-winning radio  campaign was created to launch a new restaurant. After consultation I ascertained that some of the points they wanted to get across were:

1. intimate

2. casual, playful

3. specials and two-fers

4. romantic

5. lunch

6. new

7. waterfront

As radio is an immediacy medium, and most people listen to the radio while driving and in traffic, it is perfect for restaurant advertising. Couple with a YouTube presentation and you have a simple and effective integrated campaign.

 

Whatever Your Mood – Radio campaign

 

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