“Whatever Your Mood” for SouthPort Restaurant, Siesta Key Florida
This award-winning radio campaign was created to launch a new restaurant. After consultation I ascertained that some of the points they wanted to get across were:
2. casual, playful
3. specials and two-fers
As radio is an immediacy medium, and most people listen to the radio while driving and in traffic, it is perfect for restaurant advertising. Couple with a YouTube presentation and you have a simple and effective integrated campaign.