Here’s the scoop.
In today’s evolving public relations universe, an understanding of integrated digital and traditional messaging is essential. My almost 40 years as a writer and marketing communications specialist has been a hybrid of advertising – business launches, copywriting & web content, creative direction, branding, rebranding and budgets – and public relations including communication planning, news release writing and media relations. And budgets: I manage project budgets and proposals as though every penny is coming out of my own pocket.
My specialty is understanding messaging.
Some people spend a career specializing in category. I’ve worked in industry sectors including retail, restaurant, real estate & construction, hospitality & tourism, health & beauty, technology, financial, theatrical, nutraceuticals and education (museums, historical).
Words and More.
If there are words involved, I’ve probably written them, from print and outdoor copy, to radio and television, advertorials, news releases, internet blogs, web content; speeches; video presentations; powerpoint. You get the idea.
I also shoot and edit video, edit audio, know my way around WordPress, can set up, layout and format books and e-books (more on that in a bit).
Though the tactics have changed – digital and social being the greatest in our lifetimes – creating message that drives desired results through ethical, responsible marketing has been my specialty.
And some awards along the way.
Having won 30 ADDY® awards, (give or take), seven Hermes Creative Awards and regional and national recognition for various public relations campaigns, I practice the ethics and standards as a member in good standing of the Public Relations Society of America (PRSA) having earned Accreditation in Public Relations (APR) in 1994, and I a member of the International Association of Business Communicators (IABC) since 1997.
I have been a member of the Editorial Freelancers Association since 2016 and offer a broad range of services to authors and clients including research, proofreading, ghostwriting, layout and production for self-publishing, e-book production and more.