From the article:
In his new book, “The Internet Is Not What You Think It Is,” Justin E. H. Smith, a professor of philosophy at the Université Paris Cité, argues that “the present situation is intolerable, but there is also no going back.” Too much of human experience has been flattened into a single “technological portal,” Smith writes. “The more you use the Internet, the more your individuality warps into a brand, and your subjectivity transforms into an algorithmically plottable vector of activity.”
Read on: The article in New Yorker
https://bit.ly/3MkZCHt